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ZTE and PCS Wireless to offer custom phones for regional carriers

PCS Wireless has signed a deal to distribute a range of ZTE devices to U.S. and Canadian carriers, saying the companies will target regional carriers. “This agreement with ZTE begins a new chapter for PCS by expanding our open market distribution activities into regional carriers,” said Ben Nash, CEO of PCS Wireless. “Outside of a select number of carriers, access to customized devices for regional carriers has been very fragmented.”
PCS said carriers will have a wide selection of phones compatible with both CDMA and GSM bands, ranging from from feature phones to Android Smartphones. Carriers will be able to work with ZTE to develop phones branded with their own custom flash screens, retail packaging, and other brand identity.
Lixin Cheng, CEO of ZTE USA, says his company is already supplying all the top tier U.S. carriers. Worldwide, he says ZTE shipped more than 100 million handsets (16 million smart devices) last year and saw its handset revenue grow by 50%.

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