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Freescale announces reorganization

Freescale Semiconductor (NYSE: FSL) today became the latest semiconductor company to announce a restructuring. The Austin-based chipmaker says it will create two new strategic product groups, one focusing on networking and multimedia, which will include cellular products, and the other focusing on automotive and industrial solutions, which will include M2M products.
Freescale’s networking and multimedia group will be headed up by Tom Deitrich. Lisa Su, the former head of networking and multimedia, is leaving Freescale and has accepted a position as senior vice president of global business units at AMD. Reza Kazerounian will lead Freescale’s new automotive and industrial solutions group.
“We continue to listen to our customers and we are aligning our operations in a way that provides the best solutions to meet their needs,” said Rich Beyer, chairman and CEO. “The product groups, led by Tom and Reza, will provide the necessary level of integration and efficiency to more effectively serve our customers. I am excited to have them in these leadership roles. Separately, I want to thank Lisa for her many contributions and wish her all the best in her new endeavors.”
Freescale’s announcement comes just one day after Intel said it would combine four business units in order to focus on mobile. Last month, AMD announced a major restructuring aimed at cutting costs and investing in mobile.

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