Shares of Research in Motion (NASDAQ: RIMM)
shot up today after the company announced the introduction of
BlackBerry Fusion Mobile, a unified system for managing BlackBerry,
Android, and Apple iOS devices. After years of watching competing
operating systems cut into its market share, RIM says this enterprise
mobility solution will allow corporate IT managers to “confidently
oversee the use of both company-owned and employee-owned mobile devices
within their organizations.” RIM’s expansion into management of other device OS gives it a
competitive edge in an already existing stronghold for them – the
enterprise segment,” says Frost & Sullivan analyst Martha Vazquez.
RIM outlined the features that it will and will not provide to all supported devices through Mobile Fusion. It will provide asset management and configuration management, secure lost or stolen devices through remote lock and wipe, user and group-based administration and connectivity management. RIM says that users of iOS and Android devices will not have access to its BlackBerry Balance technology, which supports corporate security when an employee uses the same device for both work and personal purposes.
RIM outlined the features that it will and will not provide to all supported devices through Mobile Fusion. It will provide asset management and configuration management, secure lost or stolen devices through remote lock and wipe, user and group-based administration and connectivity management. RIM says that users of iOS and Android devices will not have access to its BlackBerry Balance technology, which supports corporate security when an employee uses the same device for both work and personal purposes.
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